Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Members help make our journalism possible. “Consumers are increasingly looking for high-quality experiences, and SMG has been at the forefront of innovation in this evolving industry,” Jonathan Bilzin, managing director of TowerBrook, said in a statement. TowerBrook has connections in the cinema and entertainment spaces with its previous investments. Studio Movie Grill received its investment from TowerBrook’s Structured Opportunities Fund, which pursues noncontrol investments that back management teams and businesses at an “inflection point” in their growth. That includes more restaurant-focused concepts such as Punch Bowl Social and the golf-game concept TopGolf. It also comes as more companies push “eatertainment” options that feature full restaurants along with games, movies or some other form of entertainment, as consumers seek more experienced-based dining options. The chain has helped lead a new generation of theater chains with full restaurants-including publicly traded iPic as well as Alamo Drafthouse Cinema. The company also has a commitment to supporting community outreach programs across the country. Studio Movie Grill, or SMG, opened in 1993 and has a menu that features burgers, chicken, bento boxes, bowls and some traditional fare, as well as a kids menu, drinks and salads.
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